Module 3: Preparing for e-business creation

Prepared by:

Orkon

Introduction

1. Basic concepts and explanations

Step 1: Electronic business (e-business) refers to the use of the Web, Internet, intranets, extranets or some combinations to do the business.

1. Basic concepts and explanations

1.1. How and where to sell your handmade items online?

The Internet is a unique marketing place to promote and sell handmade products to customers all over the world.

1. Basic concepts and explanations

1.2. The best websites to sell crafts

Etsy

Etsy (www.etsy.com) is a vibrant community of 30 million creative businesses registered on the website. A wide range of products are sold on Etsy including art supplies, handmade products and pieces.

Amazon

Online shopping from the earth’s biggest selection of books, magazines, music, DVD’s, videos, electronics, computers, software, apparel & accessories, shoes and a good platform to commercialize the products. (www.amazon.com)

Bonanza

Bonanza (www.bonanza.com) offers the most simplest navigation and an attractive site that will make you enjoy selling your handmade items to consumers. With few simple clicks, easily create your profile, upload listings and start selling.

eBay

eBay (Sign In to eBay) is one of those sites that has quite literally changed the world of ecommerce. With over 100 million buyers, eBay is one of the most recognized online marketplace across the globe.

ArtFire

ArtFire (www.artfire.com) is a fast-growing online marketplace for selling handmade products designed by artisans across the globe. With more than 30,000 registered active sellers, ArFire offers an easy-to-use platform which allows customization options too.

DaWanda

DaWanda ((http://en.dawanda.com/) is one of the leading online marketplace for selling unique and handmade items. With over 280,000 sellers active on DaWanda, it is a noble approach to attract buyers.

Zibbet

Zibbet is an online marketplace to sell handmade crafts online for everything from fine art and photography to vintage and craft supplies.

1. Basic concepts and explanations

1.3 Why are product images important?

The age we live in is such an age that visuality is of great importance. When people think or do something, they always design a shape in their mind. Because the human mind works to transform something that is abstract into concrete. That is why visual items have a big significance in sales of handmade products.

1. Basic concepts and explanations

1.4. How to sell your products on Instagram?

Selling your products on your website is no longer the only way to turn a profit. With the ever growing popularity of social commerce, there have never been more ways to sell online and promote your brand. With over 700 million users, Instagram is quickly becoming the social commerce powerhouse. About 80 percent of Instagrammers follow a business on Instagram and 60 percent say they use it to discover new products.

To sell your product on the instagram you need to use a few tips :

Make sure you have a business account.
Post high quality photos and videos.
Focus on storytelling to boost engagement.
Create compelling Instagram ads.
Rely on brand ambassadors and influencers to spread awareness.
Converse with customers.
Find new customers through hashtag discovery.
Update your profile link often.
Offer special discounts for Instagram followers.

1. Basic concepts and explanations

1.5. What is a brand logo?

A logo is a graphic mark, emblem, or symbol used to aid and promote public recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a logotype or wordmark. A brand is every interaction with and marketing practice of a name or design that identifies and differentiates one business, product, or service from another.

How to choose the right logo design

Image Source: tookapic – Pixabay.com / License: CC0 Public Domain

When making the decision for a logo design, you have to keep a few things in mind that will help give your business the brand identity it deserves. If you want to have a creative logo for your business, try to get some logo inspiration first by looking at concepts from successful brands.

1. Basic concepts and explanations

1.6. Pricing Strategy for E-commerce (setting a price for your product),

In online shopping environment, the best thing is to see the price with the product together. It will be more easier for the customer to buy the product whenever he/she sees the product in a good designed way on the platform with its cost.

1. Basic concepts and explanations

1.6. Pricing Strategy for E-commerce (setting a price for your product),

1.6.1. Different types of pricing strategies

Cost-based E-commerce Pricing

Cost-based pricing may be the most popular pricing model in the retail industry ensuring a minimum return on each product sold.

Competitor-based Ecommerce Pricing

With a competitor-based pricing strategy, you simply monitor what your direct competitors are charging for a particular product, and set your price relative to theirs.

Value-based E-commerce Pricing

If you focus on the value you can deliver to a customer, setting prices based on what you perceive a shopper — in the industry segment you serve — will pay for a particular product at a particular time, you have taken the value-based or value-optimized approach to e-commerce pricing (Roggio, 2017).

2. Active Learning

2.1. Follow steps below to take pictures of the products and upload these on a web

Step 1: Go to “camera” on your mobile phone,

Step 2: Take the photo of your product

Step 3: Go to internet browser on your mobile phone, go to the web site www.etsy.com

Step 4: To choose the language, go to the bottom of the page and choose your language:

Step 5: Go down to the page and click “Start selling on Etsy”

Step 6: Press on “Open your Etsy Shop”

Step 7: Write your e-mail address:

Step 8: Press Register:

Step 9: Press on “Open your Etsy Shop”

Step 10: Fill in the table:

Step 11: Name your shop

Step 12: Press on “Add a Listing”

Step 13: Add the photos of your products as many as you want that you want to sell:

Step 14: Fill out the table below the photo and then press on “Save and continue”:

Step 15: Choose the method how you’ll get paid:

Step 16: You have to confirm your e-mail address, you will get a message to your e-mail address and you have to confirm it:

Step 17: Then, from the main page, choose “Your Shop”:

Step 18: You will reach the last page of registration where you will pay for etsy selling, for the cost of selling your product:

Step 19: Now, your product is ready to be sold on the market!

2. Active Learning

2.2. Follow the steps below to sell your products on Instagram

Step 1: Go to “Instagram” on your mobile phone

Step 2: Use your already taken instagram account name or take a new business account name for your products’ commercialization

Step 3: Share your products’ pictures on instagram or on the stories part

Step 4: Write the text related with your product, the explanation and the price, give your private e-mail address in case of communication with the customer

2. Active Learning

2.3. Follow the steps below to create a logo

Step 1: Go to “Instagram” on your mobile phone

Step 2: Go to www.freelogoservices.com

Step 3: To choose language go to below of the page:

Step 4: Press on”Try It Free Now”:

Step 5: Fill in the below table:

Step 6: Choose 3 of them:

Step 7: Choose the fonts:

Step 8: And, you will see hundreds altenatives for your logo:

Step 9: You can save or edit your choice and after you save, you will have chance to have your business card also:

Step 10: When you fill in the below table, you will have your business card ready:

2. Active Learning

2.4. Follow the steps below to get a domain name

Step 1: Go to https://tr.godaddy.com/domains/domain-name-search

Step 2: For language change, go to top left side of the page and choose your language

Step 3: Write the domain name you want :

Step 4: Choose the one you want to buy:

Step 5: You can buy an e-mail address that matches your domain name :

Step 6: Or ignore buying an e-mail address:

Step 7: When you fill in the payment page below, you will have your domain name:

2. Active Learning

2.5. If you want to set up a website follow the steps

Step 1: Go to https://www.wix.com

Step 2: Press “Get started” button

Step 3: Press “Sign Up” and fill in the required information as below

Step 4: Press “Sign Up” and start demonstration of your web-site, firstly answer the questions on the screen and then press “Start Now” button below: